WE ARE INSIGHTHQ:
THE GLOBAL INSIGHTS & EVALUATION COMPANY

We provide bespoke business, PR and marketing data analysis, insights and strategic recommendations to some of the world’s most innovative organizations.
UNLOCKING INSIGHTS & OPPORTUNITY
Seeking to grow? We combine approaches such as data science, media analytics, social media intelligence and desktop research to give you an outside-in view of your customers and markets, helping you to shape demand-led growth strategies.
Our integrated business, PR and marketing analysis services are delivered by a network of senior multilingual consultants highly experienced in a wide range of research disciplines.
Data and technology are at the heart of our business, but InsightHQ is nothing without people and relationships. For both our clients and our team, our aim is to make every engagement with us easy, enjoyable and rewarding.

DEFINE. DELVE. DISTIL. DELIVER.


Our approach is simple:
DEFINE the right questions to ask, working hand-in-hand
with you and your team.
DELVE deeply into the data.
DISTIL it into targeted insights and tangible next steps.
DELIVER our findings in a way which galvanizes action within your organization, maximizing its impact.

OUR TEAM: STRATEGIC THINKERS, BOUNDARY PUSHERS, STORY TELLERS & GLOBAL CITIZENS
Our consultants come from a range of backgrounds, with expertise in areas from social media intelligence and mainstream media analysis to statistics, data science, behavioral science, neuroscience, sociology, political science, cultural anthropology, linguistics, journalism, branding, PR, strategic communications and marketing.
As multilingual researchers, our team are experts in understanding both local markets and global trends. We work with all European, most Asian and some African languages, making us a single point of contact for pan-regional projects.
Rayna de Lange, co-founder and CEO of InsightHQ, is an entrepreneur, consultant and analyst. Prior to setting up her own company, DeLange Analytics, which specialised in integrated analysis of business and communications effectiveness, Rayna led the global media evaluation businesses of various companies.
Rayna is an elected Board Director of AMEC, the international association for the measurement and evaluation of communication. As Chair of AMEC’s College and Education Group, and a member of AMEC’s Innovation Hub and the European Chapter, she actively works to help the industry advance. Rayna has also been a guest lecturer on communications measurement and evaluation in several universities.
Catriona Oldershaw is InsightHQ’s co-founder and CGO (Chief Growth Officer). Catriona’s career has included senior agency and in-house marketing roles, followed by a move into general management, sales and insights. As UK Managing Director of social media monitoring provider, Synthesio, she was selected as a member of the Silicon Valley Comes to the UK (SVC2UK) 100 Club, consisting of business leaders most likely to build global businesses worth £100M.
In 2015, she set up The Insights Distillery, a global insights consultancy specialising in social media intelligence, with international clients including Under Armour, UEFA, Heineken, BT, pharmaceutical companies and universities.

OUR TEAM: STRATEGIC THINKERS, BOUNDARY PUSHERS, STORY TELLERS & GLOBAL CITIZENS
Our consultants come from a range of backgrounds, with expertise in areas from social media intelligence and mainstream media analysis to statistics, data science, behavioral science, neuroscience, sociology, political science, cultural anthropology, linguistics, journalism, branding, PR, strategic communications and marketing.
As multilingual researchers, our team are experts in understanding both local markets and global trends. We work with all European, most Asian and some African languages, making us a single point of contact for pan-regional projects.
Rayna de Lange, co-founder and CEO of InsightHQ, is an entrepreneur, consultant and analyst. Prior to setting up her own company, DeLange Analytics, which specialised in integrated analysis of business and communications effectiveness, Rayna led the global media evaluation businesses of various companies.
Rayna is an elected Board Director of AMEC, the international association for the measurement and evaluation of communication. As Chair of AMEC’s College and Education Group, and a member of AMEC’s Innovation Hub and the European Chapter, she actively works to help the industry advance. Rayna has also been a guest lecturer on communications measurement and evaluation in several universities.
Catriona Oldershaw is InsightHQ’s co-founder and CGO (Chief Growth Officer). Catriona’s career has included senior agency and in-house marketing roles, followed by a move into general management, sales and insights. As UK Managing Director of social media monitoring provider, Synthesio, she was selected as a member of the Silicon Valley Comes to the UK (SVC2UK) 100 Club, consisting of business leaders most likely to build global businesses worth £100M.
In 2015, she set up The Insights Distillery, a global insights consultancy specialising in social media intelligence, with international clients including Under Armour, UEFA, Heineken, BT, pharmaceutical companies and universities.
We harness the power of data management tools, AI and human-driven analysis for laser-sharp targeting of your business challenges.
No matter what we do, we dare to experiment and innovate.

EXAMPLES OF OUR CAPABILITIES & EXPERIENCE
CONSUMER INSIGHT
CONSUMER INSIGHT
MARKET INTELLIGENCE
MARKET INTELLIGENCE
MEASUREMENT & EVALUATION
Do you need to enhance your digital presence? Are you looking to improve an existing digital strategy and tactics or to devise brand new ones to match your changed business objectives? Our audit of digital platforms - including websites and social media channels (your organization’s and those of competitors) - helps you to understand your website's organic and paid traffic performance and the pros and cons of your social channels compared to your competitors. Moreover, it elaborates on SEO/SEM performance, demographic insights (identifying which audiences engage with the platforms and how), visitor behavior patterns, and trends in reach and engagement. If you want to go a step further than traditional media listening, we offer advanced analytics bridging your digital performance and business bottom line. We investigate whether your communications performance correlates with your business and organizational results. Some of the techniques we use to do this include social data modelling, regression and various types of integrated analysis. We apply a range of data sources and analysis and research techniques to provide a comprehensive snapshot of what impacts your business.
MEASUREMENT & EVALUATION
OUR MANTRA FOR INVESTIGATING
A TOPIC IS: LET THE DATA LEAD

Case studies:
The Challenge
Our client wanted to know how to improve its website UX and to learn to what extent consumer perceptions of its brand services and online presence correlated with any tangible impact on the company’s bottom line.
Our Tailored Solution
After listening closely to our client’s needs, we defined the project scope and created a customized solution. We provided query development, data audits, and the design of comprehensive brand dashboards focusing on key topics, services and competitor activity.
We then used our team of experienced multilingual analysts to supplement quantitative data insights from the dashboards with in-depth qualitative analysis and expert recommendations. The social-media deep-dive study was complemented by data modelling analysis, which was meant to address the main research question – whether the social data points correlated with the company’s financial results.
The Final Project
We ended up delivering a custom-made integrated analysis. It combined access to a leading global media intelligence tool with the added value of qualitative insights and data modelling.
This armed our client with data-driven insights on how to improve their website in order to meet consumers’ expectations and improve customer experience. Ultimately, the project had a positive impact on both UX and financial results.
The Challenge
Our client (a Europe-based company leading the way in global industrial production) wanted a series of comprehensive online audits and market research reports on a range of industrial sectors.
Due to the massive scope of key markets in which the client operates, our team had to cover a wide range of global languages (from Dutch to Chinese) and tackle a large number of tasks and areas of research and analysis. We had to design solutions taking into account both horizontal (covering different industries) and vertical (dealing with different levels of organizational needs/stakeholders) challenges, and a high bar for analytics quality.
Our Tailored Solution
We kicked off the relationship by identifying essential pain points and client needs, working with various stakeholders within the organization.
We ended up offering a comprehensive combination of traditional and integrated techniques. Working with a B2B client of that scale required a different approach to social-media intelligence, as we had to integrate various analytics solutions beyond consumer conversations (typically more essential for B2C clients). This included: market research and competitive intelligence; target audiences’ identification and description; sales analysis; owned media audits; mainstream and social media conversations analysis, to provide a range of data-driven insights, used to understand product/services performance in various markets and inform new product naming and app development.
The Final Project
The final integrated studies, delivered over the course of more than two years, have helped our client to restructure their marketing strategy, to implement novel findings of consumer preferences into their communication planning, and to lead the way in their industry.
A key advantage of the services we provided was the ability to address the needs of multiple stakeholders in different departments. Whether there is a scarcity or abundance of data, marketing strategists, PR, product and sales teams have a common need: they have specific questions and want clear, targeted, data-driven insights and recommendations, not just a stream of untapped data.
Last but not least, the project would not have been possible without our team of analysts ranging from experts in Southern- and Western European markets and languages to Chinese-speaking consultants specialising in Asian markets.
The Challenge
Our client (an international leader in the insurance market) was interested in understanding consumer attitudes towards the future on a global scale, as it was trying to diversify its products and services. The main analysis goal was to identify salient insights beyond conventional social media intelligence techniques, in a bid to aid product development, to inform new communication strategies and to balance a consistent global strategy with customized solutions for local markets.
Our Tailored Solution
We wanted to offer an innovative integrated solution, so the first step to providing it was to identify the core goals of our client and the specific questions they were not able to address based solely on social media intelligence.
Once we defined these crucial questions, instead of replacing social media intelligence with a different analytical approach, we chose to corroborate our social findings with multiple levels of data-driven and academic research-based insights. This way, we could not only reveal and explain prevalent attitudes towards the future, but create typologies of consumers from these perceived attitudes, which would back the insurer’s new product development.
The Final Project
We offered an innovative solution combining social data, psychological research and advanced machine learning for text analytics.
We supplemented our team’s detailed qualitative and quantitative findings of online consumer conversations with a review of the research literature on attitudinal segmentation. Then, using the state-of-the-art machine learning capabilities of an advanced text analytics tool, we analyzed text data to identify the most relevant contexts for consumer conversations.
Combining these techniques allowed us to create detailed maps of consumer attitudes and perceptions of the future within a range of salient contexts in the client’s core global markets. These country-specific maps armed the company’s product development team with customized strategies for the different markets in their portfolio, helping them adapt to consumer expectations.
Projects spanning across

BESPOKE INTEGRATED ANALYSIS
& INSIGHTS-DRIVEN CONSULTANCY
Whether you need a custom dashboard, topline ad hoc report,
long-term ongoing monthly analysis, or an innovative integrated approach,
we can offer you a tailored solution to meet your individual needs and challenges.
HOW OUR CLIENTS AND PARTNERS SEE US
HOW OUR CLIENTS AND PARTNERS SEE US
“A DREAM
TO WORK WITH”
“NO HESITATION
IN RECOMMENDING”
“THE QUALITY
IS EXEMPLARY”
We are a member of the International Association
for Measurement and Evaluation of Communication (AMEC),
the leading trade association in measurement and analytics.





